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What formula is used for Audience Gain vs Loss for Facebook owned profiles?
What formula is used for Audience Gain vs Loss for Facebook owned profiles?
Philip avatar
Written by Philip
Updated over a week ago

The Gain vs Loss metric comprises of fans gained divided by daily fans lost. However, please it should be noted that the daily numbers are unique, but when added up for a period, the numbers are not unique as Facebook consolidates and removes inactive or invalid users and updates the overall unique count.

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