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How are the totals in the Post Performance table calculated for Facebook owned profiles?
How are the totals in the Post Performance table calculated for Facebook owned profiles?

Learn which Facebook posts have performed better

Philip avatar
Written by Philip
Updated over a week ago
  • Likes: Total likes including likes on shares

  • Comments: Total comments including comments on shares

  • Shares: Total shares including comments on shares

  • Impressions: Total number of times users saw your posts

  • Engagement: The total number of times people liked, commented, shared or clicked on your posts

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