Aggregated demographics data about the people who engage with your Page, resulting in the generation of a Story*, based on the age and gender information they provide in their user profiles.
Male: The number of male users who engaged with your Page, resulting in the generation of a Story.
Female: The number of female users who engaged with your Page, resulting in the generation of a Story.
Age Group: The most prominent age group of users who engaged with your Page, resulting in the generation of a Story.
* A Story is an item that appears in a user’s newsfeed when their friend interacts with a Page or its content. E.g. “Jake commented on a post from Locowise.”
The following actions can generate stories:
liking a post
liking a comment
commenting on a post
commenting on a comment
sharing a post
answering a question/”poll”
responding to an event
claiming an offer
posting on the page wall
mentioning the page in a post
tagging the page in a photo
checking in at your place/page
sharing a check-in deal
liking a check-in deal
writing a recommendation
liking a page
For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v2.8/insights