Country: The number of unique people, sorted by country, who engaged with your Page, resulting in the generation of a Story.

City: The number of unique people, sorted by city, who engaged with your Page, resulting in the generation of a Story.

A Story is an item that appears in a user’s newsfeed when their friend interacts with a Page or its content. E.g. “Jake commented on a post from Locowise.”

The following actions can generate stories: 

  • liking a post 
  • liking a comment 
  • commenting on a post 
  • commenting on a comment 
  • sharing a post 
  • answering a question/”poll” 
  • responding to an event 
  • claiming an offer 
  • posting on the page wall 
  • mentioning the page in a post 
  • tagging the page in a photo 
  • checking in at your place/page 
  • sharing a check-in deal 
  • liking a check-in deal 
  • writing a recommendation 
  • liking a page

For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v2.8/insights

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