Average Engagement: The average daily number of times people engaged with your page by clicking on any of the content without generating a story.
Average People: The average daily number of unique people who engaged with your page by clicking on any of your content without generating a story.
Average Stories: The average daily number of stories created about your Page.
Average Page Views: The average daily number of Page views.
A Story is an item that appears in a user’s newsfeed when their friend interacts with a Page or its content. E.g. “Jake commented on a post from Locowise.”
The following actions can generate stories:
- liking a post
- liking a comment
- commenting on a post
- commenting on a comment
- sharing a post
- answering a question/”poll”
- responding to an event
- claiming an offer
- posting on the page wall
- mentioning the page in a post
- tagging the page in a photo
- checking in at your place/page
- sharing a check-in deal
- liking a check-in deal
- writing a recommendation
- liking a page
For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v2.8/insights