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How is Page Engagement Rate calculated for Facebook competitor profiles?
How is Page Engagement Rate calculated for Facebook competitor profiles?

Learn how Page ER is calculated in a Locowise competitor benchmark report for Facebook.

Philip avatar
Written by Philip
Updated over a week ago

Page Engagement Rate is calculated as follows:

A single day’s Page ER: (likes + comments + shares) / fans on the day

Page ER for the period: sum of single day ERs / number of days in time period

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