Page: Metrics shown in this section are derived from page level daily values.

Post: Metrics shown in this section are derived from post level lifetime values for content posted within the selected period. 


Reach: The number of unique people who have seen any content associated with the Page. 

Organic: The number of unique people who have visited the Page or seen any content associated with the Page in the newsfeed or ticker, excluding Sponsored Stories and Ads.  

Viral: The number of unique people who have seen a Story* about their friends interacting with the Page or its content.

Paid: The number of unique people who have seen any content associated with the Page through Sponsored Stories or Ads.  

* A Story is an item that appears in a user’s newsfeed when their friend interacts with a Page or its content. E.g. “Jake commented on a post from Locowise.”

The following actions can generate stories: 

  • liking a post 
  • liking a comment 
  • commenting on a post 
  • commenting on a comment 
  • sharing a post 
  • answering a question/”poll” 
  • responding to an event 
  • claiming an offer 
  • posting on the page wall 
  • mentioning the page in a post 
  • tagging the page in a photo 
  • checking in at your place/page 
  • sharing a check-in deal 
  • liking a check-in deal 
  • writing a recommendation 
  • liking a page

For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v2.8/insights

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