Below all the metrics considered for the Post Top Line chart:

  • Reach: The number of people who have seen any content associated with your page
  • Engagement: The number of times people engaged with your page by clicking on any of the content without generating a story
  • Organic Reach: The total number of people who visited your page, or saw your page or one of its posts in news feed or ticker. These impressions can be fans or non-fans
  • Paid Reach: The total number of people who saw a sponsored story or Ad about your Page
  • Photo Views: The number of times people clicked or viewed your photos
  • Link Clicks: The number of times people clicked on links posted on your page
  • Video Plays: The number of times people clicked or played your videos
  • Other Clicks: The number of times people clicked on any other content of your page, excluding photos, videos & linksĀ 

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