Reach: The number of people who have seen any content associated with your page

Engagement: The number of times people engaged with your page by clicking on any of the content without generating a story

Organic Reach: The total number of people who visited your page, or saw your page or one of its posts in news feed or ticker. These impressions can be fans or non-fans

Paid Reach: The total number of people who saw a sponsored story or Ad about your Page

Photo Views: The number of times people clicked or viewed your photos

Link Clicks: The number of times people clicked on links posted on your page

Video Plays: The number of times people clicked or played your videos

Other Clicks: The number of times people clicked on any other content of your page, excluding photos, videos & links