The following metrics are considered:

  • Total: Number of people who have seen any content associated with the page
  • Organic: The number of people who visited your page, or saw your page or one of its posts in news feed or ticker. These impressions can be fans or non-fans
  • Viral: The number of people who saw your page or one of its posts from a story published by a friend. These stories include liking your page, posting to your page's wall, liking, commenting on or sharing one of your page posts
  • Paid: The number of people who saw a sponsored story or sponsored ad about your page or its posts

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