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What metrics underpin the Post Top Line section for hashtags on Twitter? How are the metrics calculated?
What metrics underpin the Post Top Line section for hashtags on Twitter? How are the metrics calculated?

Learn more about Twitter hashtags and all the metrics that are involved

Philip avatar
Written by Philip
Updated over a week ago

Find below the list of metrics with their respective definitions:

Users: Total number of unique users who tweeted using the hashtag in a tweet.

Messages: Total number of messages including tweets, retweets and replies.

Tweets: Total number of original tweets posted. 

Retweets: Total number of retweets posted. 

Replies: Total number of times users replied to a tweet. 

Estimated Reach: Total number of followers who saw the hashtag. 

Estimated Impressions: Total number of times the hashtag was seen by users.

Engagement: Total number of actions taken on the hashtag including retweets and likes.  
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