This is the seventh chart area down your report page by default. The metrics associated with this chart and their formulas are as follows:

  • Twitter Engagement Rate: The number of engagements (clicks, retweets, replies, follows and likes) divided by the total number of impressions. 
  • Twitter Engagement: Total number of times and user has interacted with a Tweet. Please note that this total includes all clicks anywhere on a tweet (including hashtags, links, avatars, usernames and tweet expansions), retweets, replies, follows and likes. 
  • Twitter Impressions: Number of times users saw the tweet on Twitter. 
  • Twitter Clicks: Number of clicks including hashtags, links, avatar, username and tweet expansions.  

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