When you open a report for an owned Facebook profile, you'll see two different figures for Engagement. This is because there are two ways to calculate engagement for a given time period:
Add up the total engagements received on each day during the time period.
Add up the total engagements from each piece of content that was posted during the time period.
Read on for a detailed explanation of both methods, and where they appear in Locowise.
1. Daily Page Engagement
The figures shown in the Consolidated Data and Engagement charts are derived from daily page engagement.
Daily page engagement refers to the number of engagements the page received on each day during the selected time period. The total engagement figure is the sum of each day's engagement.
For example, if you selected a period of Jan 1 - Jan 3, total engagement would be calculated by adding up the daily engagement on Jan 1, Jan 2, and Jan 3.
Pro Tip: Daily page engagement can include engagements that occurred on older posts. If someone logged into Facebook on January 1st and engaged with a piece of content that was posted in December, that engagement would be included in the daily engagement for Jan 1.
2. Lifetime Post Engagement
The figures shown in the Post Performance and Post Top Line charts are derived from lifetime post engagement.
Lifetime post engagement refers to the engagement of a single post. The total engagement is the sum of the lifetime engagement values for all content posted during the selected time period.
For example, if you selected a period of Jan 1 - Jan 3 and during that time you posted 2 pieces of content, Post A and Post B, total engagement would be calculated by adding up the engagement of Post A and Post B.
Pro Tip: Lifetime post engagement can include engagement that occurred after the selected time period. If someone logged into Facebook on January 1st and engaged with a piece of content that was posted in December, that engagement would be included in the post engagement for December. Therefore, it is normal for post engagement to continue rising over time.