This discrepancy is "by design" due to Facebook's estimation method. Unique values have an estimation error, and Total Reach may have a greater error than the sum of Organic and Paid does.
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Written by Philip
Updated over a week agoThis discrepancy is "by design" due to Facebook's estimation method. Unique values have an estimation error, and Total Reach may have a greater error than the sum of Organic and Paid does.