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How do you calculate Engagement Rate for Twitter owned profiles?
How do you calculate Engagement Rate for Twitter owned profiles?
Learn how to calculate ER for Twitter based on the information you have available
Philip avatar
Written by Philip
Updated over a week ago

Twitter (owned with .csv): (All Clicks + Replies + Retweets + Likes) / Impressions

Twitter (owned without .csv and competitor): (Replies + Retweets + Likes) / Total Followers

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