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How is Post Engagement Rate calculated for Facebook competitors?
How is Post Engagement Rate calculated for Facebook competitors?

Learn how Post ER is calculated in a Locowise competitor benchmark report for Facebook.

Philip avatar
Written by Philip
Updated over a week ago

Post Engagement Rate is calculated as follows:

A single day’s Post ER: (likes + comments + shares) / fans on the day / number of posts on the day

Post ER for the period: sum of single day ERs / number of posts in time period

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