Post Engagement Rate is calculated as follows:
A single day’s Post ER: (likes + comments + shares) / fans on the day / number of posts on the day
Post ER for the period: sum of single day ERs / number of posts in time period
How is Post Engagement Rate calculated for Facebook competitors?
Learn how Post ER is calculated in a Locowise competitor benchmark report for Facebook.
Written by Philip
Updated over 8 months ago