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All CollectionsMost frequently asked questions about Locowise.
How is Page Engagement Rate calculated for Facebook competitor profiles?
How is Page Engagement Rate calculated for Facebook competitor profiles?

Learn how Page ER is calculated in a Locowise competitor benchmark report for Facebook.

Philip avatar
Written by Philip
Updated over 3 months ago

Page Engagement Rate is calculated as follows:

A single day’s Page ER: (likes + comments + shares) / fans on the day

Page ER for the period: sum of single day ERs / number of days in time period

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