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What metrics underpin the Post Top Line section for hashtags on Instagram? How are the metrics calculated?
What metrics underpin the Post Top Line section for hashtags on Instagram? How are the metrics calculated?

Learn more about Instagram hashtags and all the metrics that are involved

Philip avatar
Written by Philip
Updated over 4 months ago

Find below the list of metrics with their respective definitions:
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​Media: Total number of posts published. 

Likes: Total number of times users liked the posts. 

Comments: Total number of times users commented on the posts. 

Engagement: Total number of likes and comments received. 

Average Likes: Average number of times users liked a post. 

Average Comments: Average number of times users commented on a post.      
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