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Demographics Gender (Facebook - Owned Profiles)

Learn how the Demographics Gender metrics are defined.

Philip avatar
Written by Philip
Updated over 10 months ago

Aggregated demographics data about the people who like your Page based on the age and gender information they provide in their user profiles. (Note: As of March 14, 2024, the Facebook API deprecated this data.)

Male: The number of male users who like your Page.

Female: The number of female users who like your Page.

Age Group: The most prominent age group of users who like your Page.

For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v20.0/insights

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