Page Unlikes: The number of clicks that Unlike a Page.
Post Unlikes: The number of clicks that Unlike a Page from a piece of content in the newsfeed.
Hide Posts: The number of clicks that hide a piece of content from a Page.
Report Spam: The number of clicks that report an object as spam.
For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v20.0/insights