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Engagement By Day (Facebook - Owned Profiles)
Engagement By Day (Facebook - Owned Profiles)

Learn how the Engagement By Day metrics are defined.

Philip avatar
Written by Philip
Updated over 3 months ago

Average Engagement: The average daily number of times people engaged with your page by clicking on any of the content without generating a story. Note: As of March 14, 2024, the Facebook API deprecated this data.)

Average People: The average daily number of unique people who engaged with your page by clicking on any of your content without generating a story. 

Average Stories: The average daily number of stories created about your Page.  Note: As of March 14, 2024, the Facebook API deprecated this data.)

Average Page Views: The average daily number of Page views.

A Story is an item that appears in a user’s newsfeed when their friend interacts with a Page or its content. E.g. “Jake commented on a post from Locowise.”

The following actions can generate stories: 

  • liking a post 

  • liking a comment 

  • commenting on a post 

  • commenting on a comment 

  • sharing a post 

  • answering a question/”poll” 

  • responding to an event 

  • claiming an offer 

  • posting on the page wall 

  • mentioning the page in a post 

  • tagging the page in a photo 

  • checking in at your place/page 

  • sharing a check-in deal 

  • liking a check-in deal 

  • writing a recommendation 

  • liking a page

For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v20.0/insights

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