Average: The average sentiment rating for content posted within the selected time period. 

Positive: The total number of posts with a score of 60 and above. 

Neutral: The total number of posts with a score between 40 and 60. 

Negative: The total number of posts with a score below 40.

For more information on how sentiment ratings are assigned, please refer to the following article: http://help.locowise.com/most-frequently-asked-questions-about-locowise/how-does-the-sentiment-analysis-work