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How does Locowise calculate the Optimal Day & Time to Post?
How does Locowise calculate the Optimal Day & Time to Post?

Learn how the Optimal Day & Time to Post model works.

Philip avatar
Written by Philip
Updated over a week ago

The Optimal Day & Time to Post model is based on machine learning techniques which take into account multiple endpoints, including the historical engagement of your brand profiles, the historical engagement of your competitive landscape profiles, when fans in your region are online, among others. 

The predicted % lift in engagement is stated in relation to your average engagement over the past 6 weeks (represented by the straight line in the chart). 

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