Note: Metrics shown in this section are derived from post level lifetime values for content posted within the selected period. 

 
Video Views:
The total number of times your Page’s videos were viewed for 3 seconds or more.

Engagement Rate: The number of unique users who liked, clicked, commented, or shared the post divided by the post reach. 

Video Reach: The number of unique people who saw your Page’s video posts. 

Video Plays: The total number of times your Page’s videos were clicked to play for more than 3 seconds.

For more information on Facebook metrics, please refer to the following FB developer resource: https://developers.facebook.com/docs/graph-api/reference/v2.8/insights

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